We partnered with Coolblue to accelerate their market entry by scaling content production quickly. Entering a new market from a content perspective can be challenging, especially when nearly eight million words are involved. Coolblue, known for its distinctive content style, aimed to maintain that uniqueness in both English and French.
At Linguatech, we worked closely with Coolblue’s in-house team to identify the right language professionals for the project. By efficiently scaling our team alongside Coolblue, we successfully completed the project within months—a process that would typically take years. As a result, Coolblue quickly established its brand identity abroad while maintaining its signature tone and voice.
